Building Strong Players and Stronger Communities

Creating Positive Community Impact Through Sport

Supporting the next generation is an important part of our commitment to community impact. Our partnership with a local football academy helps deliver programmes focused on physical activity, mental wellbeing, and positive habit development for young people and their families.

Developing Confident Young Players

Our partner academy LB Football focuses on more than just football. Liam’s approach helps children grow both on and off the pitch, combining football training with positive habits and mindset development. The programme we are working on together is built around three key pillars:

Moving Well

Children develop football skills alongside balance, coordination, and movement games that help build strong, active bodies.

Fuelling Well

Players are encouraged to develop simple, healthy habits such as drinking water regularly, eating balanced foods, and understanding how good nutrition supports energy and performance.

Thinking Well

Weekly mindset themes help children build confidence, resilience, teamwork, and a positive attitude toward learning and improving.   These lessons help LB Academy’s young players enjoy the game while developing skills that benefit them in school, sport, and everyday life.  

Supporting Childhood / Youth Sport

Supporting Childhood / Youth Sport plays a vital role in communities. It gives young people a safe and positive environment to stay active, build friendships, and develop confidence. By supporting initiatives like this, both JSL and LB Academy are helping to:

  • Encourage healthy lifestyles for young people
  • Support confidence and mental wellbeing
  • Promote teamwork and positive behaviour
  • Create inclusive opportunities for children to participate in sport

Our aim is to support programmes that make a genuine and lasting difference within the local community.

Looking Ahead

We are excited to continue supporting initiatives that help young people thrive. Partnerships like this demonstrate how local organisations can work together to create meaningful opportunities and positive outcomes for future generations.  

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